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Facebook to Launch New Targeting, With Eye on FIFA World Cup
On April 18, Facebook announced a new targeting cluster specific to the upcoming World Cup, and it is quite a significant move for the Social giant as it looks to boost its reputation as a...
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Who Are These Searchers? Audience Targeting in Paid Search
Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content. However, over the next year or...
View ArticleThe Virality Behind the #IceBucketChallenge
Since the beginning of July 2014, the ALS Ice Bucket Challenge has taken over social media feeds around the country and globe, raising millions of dollars in funds and massive awareness for the...
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What Does the End of Authorship Mean For Your Brand?
For the past three years, Google has encouraged brands and website content creators to identify their work via the Google Authorship program. Google rewarded participation by offering Authorship...
View ArticleWe need to talk about Kevin – Netflix and Smart Data
Written by Resolution Australia Big data has been the buzzword of many an agency in recent times. Using online data and analytics to inform business decisions is now considered standard practice,...
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Integrated Search: Are you getting the most bang for your buck?
Written by Resolution Australia David Moore – Search Account Director for Resolution at OMD Melbourne, Australia Most companies now realise that having a search engine strategy for their brand is...
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Are we getting lazier when typing in our search queries?
Written by Resolution Australia Philip Pollock – Head of Paid Search for Resolution at OMD Sydney, Australia I remember the good old days of search, when you could run 10,000s of longtailed...
View ArticleGo Fish: Get 30% more conversions through user journey optimisation
Written by Resolution Australia Jennie Excell, SEO Manager for Resolution Australia Increased competition for online customer attention is driving brands to rethink their strategies from a focus on...
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People, Not Cookies: Facebook Launches New Atlas
Since Facebook announced its acquisition of Atlas from Microsoft in February 2013, digital advertisers have been scratching their heads, wondering what the social network would do with the ad server...
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Search Trends: What Are They Saying About Malcolm Turnbull?
Twenty four hours is a long time in politics, especially in if you are Malcolm Turnbull or Tony Abbott. With the news breaking on Monday night that there would be another Prime Minister in less than...
View ArticleA shift towards “profit-driving” marketing
As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There...
View ArticleIs your overall site high quality?
Google acknowledges they do not decide ranking on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work...
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Are You Getting The Most Out Of Your Paid Search Campaigns?
Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive...
View ArticleReach People, Not Just Keywords: Google Unveils “Customer Match”
Background Google recently announced its much anticipated Customer Match — which enables marketers to sync customer email data with signed-in Google users and to target those customers in Google...
View ArticleA shift towards “profit-driving” marketing
As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There...
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Emojis, should brands get involved?
You aren’t still using LOL in your text messages are you? OMG you are behind the times! Hang on, who uses OMG either!! We have been shortening words and using acronyms in digital media for years....
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Resolution Australia takes home ‘Best Use of Search’ at the 2015 ADMA AC&E...
We are so pleased to announce that Resolution Australia took home ‘Best Use of Search’ at the AC&E awards in Sydney, Australia! What an incredible achievement.The team had two entries shortlisted...
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What Google’s New RankBrain Means for SEO
Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only...
View ArticleFacebook brand awareness optimization a breakthrough for brand marketers
Facebook announced Brand Awareness Optimised (BAO) campaigns on September 28, 2015. It provides advertisers with a new way to bid when the goal of a campaign is increased brand awareness. Similar to a...
View ArticleWho is your audience?
Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more....
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